Behavioural Determinants of Secondary Agriculture-based Entrepreneurs in Assam
DOI:
https://doi.org/10.48165/IJEE.2025.61415Keywords:
Secondary agriculture, Entrepreneurship, Entrepreneurial behaviour, Rural entrepreneurship.Abstract
Rural India still struggles with income gaps. Secondary agriculture serves as a strategic path to promote efficient rural entrepreneurship. The study was conducted in 2024 in Assam’s Dhubri district employing a mixed-method research design that examined variations in entrepreneurial attributes across secondary agricultural enterprises, based on data from 100 respondents representing five enterprises. Entrepreneurial behaviour showed positive correlations with factors like education, income, investment, media use, aspiration, motivation, gratification, and values, and a negative correlation with age. Multiple regression analysis explained 72.8 per cent of entrepreneurial behaviour (adjusted R² = 0.645). Using principal component analyses (PCA) and Varimax rotation, 23 entrepreneurial attributes were grouped and renamed into seven factors. The strategic policy advocacy to enhance entrepreneurs’ holistic development should prioritize these key attributes of secondary agriculture-based entrepreneurs to improve their entrepreneurial behaviour.
Downloads
References
Boppana, J., & Reddy, J. M. (2023). Secondary agriculture: Retrospect and prospects (pp. 25). Indian Society of Extension Education (ISSE), New Delhi and ISEE (KC), Bengaluru.
Census of India. (2011). Retrieved from https://censusindia.gov.in/census.website/
Creswell, J. W., & Plano Clark, V. L. (2011). Designing and conducting mixed methods research (2nd ed.). Sage.
Dalwai, A. (2018). Farm-linked activities and secondary agriculture (Report of the Committee on Doubling Farmers’ Income, Vol. IX). Department of Agriculture, Cooperation and Farmers’ Welfare, Ministry of Agriculture and Farmers’ Welfare, Government of India.
Dalwai, A. (2023). Policy and programmes support by Government of India strengthening Secondary Agriculture and Doubling Farmers Income (DFI):3.
Das, S. K., & Ghosh, G. K. (2023). Development and evaluation of biochar-based secondary and micronutrient enriched slow-release nano-fertilizer for reduced nutrient losses. Biomass Conversion and Biorefinery, 13(13), 12193-12204. https://doi.org/10.1007/s13399-021-01880-5
Deepa, S. R. (2023). Problems and prospects of rural entrepreneurship in India: A case study of Kollegal Taluk, Chamarajanagara District, Karnataka. International Journal of Innovative Research in Technology, 10(3), 45–50.
Gupta, R. K., Saha, A., Tiwari, P. K., Dhakre, D. S., & Gupta, A. (2019). Entrepreneurial behaviour of tribal dairy farmers in Balrampur District of northern hill region of Chhattisgarh. Indian Journal of Extension Education, 55(4), 25-30. https://doi.org/10.48165/IJEE.2025.6105
Gupta, S. K., Nain, M. S., Singh, R., Mishra, J. R., & Lata, A. (2023). Exploring the entrepreneurial climate and attributes of agripreneurs and its determinants. Indian Journal of Extension Education, 59(2), 93-97. https://doi.org/10.48165/IJEE.2023.59220
Institute of Livelihood Research and Training (ILRT) India. (n.d.). Doubling farmers’ income – Issues and strategies for Assam. National Bank for Agriculture and Rural Development (NABARD). https://www.scribd.com/document/642471521/doubling-farmers-income-issues-and-strategies-Assam-s-Report
Kademani, S., Nain, M. S., Singh, R., & Roy, S. K. (2024). Analysis and profiling of agri-entrepreneurship promoting institutions. Indian Journal of Extension Education, 60(1), 35-40. https://doi.org/10.48165/IJEE.2024.60107
Kademani, S., Nain, M. S., Singh, R., Kumar, S., Parsad, R., Sharma, D. K., Roy, S. K., Karjigi, K. D., Prabhakar, I., Mahapatra, A., & Patil, M. (2024). Unveiling challenges and strategizing solutions for sustainable agri-entrepreneurship development. Frontiers in Sustainable Food Systems, 8, 1447371. https://doi.org/10.3389/fsufs.2024.1447371
Kesari, S., Pradhan, H., & Mukhopadhyay, S. D. (2024). Entrepreneurial behaviour of farmers: A review in Indian perspective. International Journal of Agriculture Extension and Social Development, 7(Special Issue 7), 79-88. https://doi.org/10.33545/26180723.2024.v7.i7Sb.777
Khan, M. (2024). Assam. In The Territories and States of India 2024 (pp. 86-96). Routledge. https://doi.org/10.4324/9781003476900
Kharga, B. D., Saha, A., Pradhan, K., & Roy, R. (2021). Focusing the relationship of net profit with the determinant attributes of rural entrepreneurs. Indian Journal of Extension Education, 57(2), 135-138. https://doi.org/10.48165/IJEE.2025.6105
Kobba, F., Nain, M. S., Singh, R., Mishra, J. R., & Shitu, G. A. (2020). Entrepreneurial profile and constraint analysis of farm and non-farm sectors entrepreneurial training programmes in krishi vigyan kendra and rural development & self-employment training institute. Indian Journal of Extension Education, 56(3), 17-26. https://doi.org/10.48165/IJEE.2025.6105
Kumari, Q., Ghosh, S., & Swagat, S. R. R. (2025). Empowering Rural Women Entrepreneurs: Insights from Bihar’s Agricultural and Small Enterprises. Indian Journal of Extension Education, 61(2), 25-29. https://doi.org/10.48165/IJEE.2025.61205
McClelland, D. (2015). Achievement motivation theory. In Organizational Behavior (Vol. 1, pp. 46–60). Routledge.
Ministry of Home Affairs, Government of India. (2011). Assam population census 2011. Census of India. https://www.censusindia.co.in/states/assam
Mudoi, D. J., Borah, S., & Das, M. D. (2019). Entrepreneurial behaviour of the members of self-help groups of Jorhat District of Assam [Doctoral dissertation, Assam Agricultural University]. Krishikosh Institutional Repository. https://krishikosh.egranth.ac.in/handle/1/5810185422
Nain, M. S., Singh, R., Mishra, J. R., & Singh, A. K. (2024). Developing model for diffusion of farmers’ innovations for maximizing farm income: Indian Agricultural Research Institute Experiences. Indian Journal of Extension Education, 60(1), 105-110. https://doi.org/10.48165/IJEE.2024.60120
Sahu, N. (2022). Entrepreneurial behaviour of farmers: A review in Indian perspective. The Pharma Innovation Journal, 11(8), 2262–2270.
Shirur, M., Shivalingegowda, N. S., Chandregowda, M. J., Manjunath, V., & Rana, R. K. (2019). Critical dimensions of entrepreneurship and entrepreneurial behaviour among mushroom growers: Investigation through Principal Component Analysis. Indian Journal of Agricultural Research, 53(5), 619-623.
Shivacharan, G., Rani, V. S., & Reddy, K. M. M. (2015). Entrepreneurial behavior of rural young Agri–entrepreneurs and relationship between entrepreneurial behavior and profile characters. Research Journal of Agricultural Sciences, 6(5), 1089-1091.
Singh, R. P., Singh‘Dron, D. K., & Chattopadhyay, S. (2017). Promotion of Secondary Agriculture in Eastern Region through Agribusiness and Rural Entrepreneurship: Challenges and Opportunities. Birsa Agricultural University.
Suhas, B. V., & Dolli, S. S. (2023). Awareness and adoption of secondary agricultural practices by farmers. ISSE, New Delhi and ISEE(KC), Bengaluru, 22-23.
Tiwari, S. (2024). A study on prospects and challenges in the tourism sector of Dhubri District, Assam. Library of Progress - Library Science, Information Technology & Computer, 44(3).
Upadhyaya, T. P. (2022). Role of agriculture in economic development of Assam. Cognizance Journal, 2(6), 10-21. https://doi.org/10.47760/cognizance.2022.v02i06.002
World Bank. (2023). Urban population (% of total population) – India [Data set]. World Bank Open Data. https://data.worldbank.org/indicator/SP.URB.TOTL?locations=IN
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
