Development and Validation of AgTech-Enabled Market Access Scale for Hi-Tech Agriculture

Authors

  • S Sownthariya Department of Agricultural Extension Education, College of Agriculture, Vellayani, Thiruvananthapuram-695522, Kerala, India
  • Safna Vatakke Kandy Meethal Department of Agricultural Extension Education, College of Agriculture, Vellayani, Thiruvananthapuram-695522, Kerala, India
  • Allan Thomas Department of Agricultural Extension Education, College of Agriculture, Vellayani, Thiruvananthapuram-695522, Kerala, India

DOI:

https://doi.org/10.48165/IJEE.2026.621RT07

Keywords:

Agtech-enabled market, Hi-tech agriculture, Dimensions of access, Market access, Diversity index, Conformity score

Abstract

Digital technologies and institutional innovations are increasingly shaping agricultural market access alongside traditional infrastructure. This study, conducted in 2025, developed and validated a multidimensional scale to systematically measure farmers’ perceptions of AgTech-enabled market access in hi-tech cultivation. The validated scale consisted of 56 items across nine dimensions: transportation infrastructure, distance to market, market information access, digital market platforms, agri-input accessibility, market institutions, storage and logistics, intermediaries, and frequency of market visits. Empirical validation demonstrated high conformity (mean = 13.64), strong relevancy ratings (>3.0), high internal consistency (Cronbach’ alpha value = 0.97), and significant dimensional distinctiveness (ANOVA, F = 3.301; p < 0.01). The mean value of Simpson’s Index of Diversity was found to be 0.834, indicating the diverse nature of the scale items across the nine dimensions. The scale provides a robust and reliable instrument for researchers, policymakers, and extension professionals to assess AgTech-enabled market access, identify barriers, and design evidence-based interventions for strengthening hi-tech agriculture. 

 

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Published

2025-12-29

How to Cite

Development and Validation of AgTech-Enabled Market Access Scale for Hi-Tech Agriculture (S. Sownthariya, S. V. Kandy Meethal, & A. Thomas, Trans.). (2025). Indian Journal of Extension Education, 62(1), 176-181. https://doi.org/10.48165/IJEE.2026.621RT07