A Study of Teenagers Buying Behavior in Shopping Malls in Delhi
Keywords:
Advertising, Customer, Purchasing Behavior, Retail Sector, Shopping MallsAbstract
Shopping malls are great place for fun and they are increasing in number day by day. People are growing and exploring new things in the market, and shopping malls are best place for them to check new things and material. Teenagers are playing huge role in the industry in this research we studied about the behavior of the teenagers while they are buying stuffs from the shopping mall. We are applying different methods for this study like reading facial expression when they are buying something, the way they talk with shopkeepers .as we are studying the behavior of the teenagers Personality, beliefs, expectations, emotions, and mental health are all factors to consider for this study. Another primary determinant of a consumer's purchasing behavior and impression of brands at shopping centers is their purchasing power. Shopping centers are a great place for a family excursion, fun and entertainment, shopping, and dining. In daily visitor numbers at shopping centers, the age of the customer is the most crucial element. Consumers today go to different shopping malls, which has an influence on their purchasing habits. We have taken 100 peoples randomly from different malls in Delhi and studied their behavior. As a result we found out that the behavior is totally dependable from person to person it is varying from teen to teen. The future scope of this study is consumer behavior analyzes the what, when, where, why, and how consumers make choices, focusing on the what, when, where, why, and how of product consumption. Companies, for example, seek to know why people purchase things and what sorts of demands are met via consumption.
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