Analysis and Impact of Consumer Buying Behavior in Decision Making Process in Selection of Brands
Keywords:
Consumer, Brands, BuyingAbstract
The field of Consumer Behavior is the study of individuals, groups, or organizations.This view focuses more narrowly on the buyer and the immediate antecedents and consequences of the purchasing process. Consumer behavior provides an opportunity to marketers to analyze “activities people undertake when obtaining, consuming, and disposing of products and services” is provided and detailed. The consumer behavior may also be defined as “a field of study that focuses on consumer activities.” Consumption pattern is understood on the basis of the discussions on “why and how people use products in addition to why and how they buy.”
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References
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