The Rise of Brand Patanjali: A Review of the Efficacy of the Patanjali Brand in the Indian Fast Moving Consumer Goods Market Compared to Other Global Brands . International Journal of Innovative Research in Engineering & Management, [S. l.], v. 8, n. 6, p. 775–778, 2021. Disponível em: https://journals.acspublisher.com/index.php/ijirem/article/view/11941. Acesso em: 18 may. 2025.