Brand Equity of India as a Tourist Destination: Study of Antecedents using PLS-SEM Approach . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 11, n. 1, p. 107–118, 2024. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16839. Acesso em: 8 apr. 2025.