Ethnocentrism and its Effect on Preference of Indian Consumers for Foreign and Domestic Products . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 11, n. 1, p. 146–157, 2024. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16845. Acesso em: 3 apr. 2025.