A STUDY OF POPULAR E-COMMERCE PLATFORMS AND DEMOGRAPHICS PROFILING OF ONLINE CONSUMERS IN INDIA . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 38–50, 2024. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16647. Acesso em: 9 may. 2025.