A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 69–84, 2023. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16864. Acesso em: 3 apr. 2025.