IMPACT OF MARKETING, SOCIO-ECONOMIC AND CULTURAL VARIABLES ON CONSUMER CHOICE OF HEALTH INSURANCE . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 201–209, 2023. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16871. Acesso em: 3 apr. 2025.