THE IMPACT OF USER-GENERATED CONTENT ON PURCHASING INTENTION OF TRAVEL PRODUCT. IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 10, n. 1, p. 373–390, 2023. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16882. Acesso em: 8 apr. 2025.