Study of Social Media Marketing Activities and its impact on the Consumer Based Brand Equity and Purchase Intention for White goods brands . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 9, n. 1, p. 277–294, 2024. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16695. Acesso em: 3 apr. 2025.