ADAPTABILITY OF EXTENDED REALITY (XR) FOR MARKETING - AUDIENCE’S PERSPECTIVE ON IMMERSIVE EXPERIENCE DELIVERED THROUGH EXTENDED REALITY (XR) . IITM JOURNAL OF BUSINESS STUDIES (JBS), [S. l.], v. 9, n. 1, p. 37–46, 2024. Disponível em: https://journals.acspublisher.com/index.php/jbs/article/view/16717. Acesso em: 9 may. 2025.