“MODELLING THE FACTORS AFFECTING CUSTOMERS’ INTENTION TO USE ARTIFICIAL INTELLIGENCE POWERED CHATBOT SERVICES IN BANKS”. IITM JOURNAL OF BUSINESS STUDIES (JBS), no. Special Issue (October 17, 2024): 237–250. Accessed April 3, 2025. https://journals.acspublisher.com/index.php/jbs/article/view/19465.