“A STUDY ON THE OPERATIONS OF WOMEN SELF HELP GROUPS AND FRAMING OF MARKETING AND POSITIONING STRATEGIES FOR THEIR ETHNIC PRODUCTS & SERVICES - WITH SPECIAL REFERENCE TO SIVASAGAR DISTRICT, ASSAM ”. IITM JOURNAL OF BUSINESS STUDIES (JBS) 10, no. 1 (January 30, 2023): 69–84. Accessed April 3, 2025. https://journals.acspublisher.com/index.php/jbs/article/view/16864.