“AN APPRAISAL OF PROMINENT GREEN MARKETING COMMUNICATION THEMES AS PART OF GREEN MARKETING STRATEGIES ”. IITM JOURNAL OF BUSINESS STUDIES (JBS) 7, no. 1 (July 11, 2024): 3–13. Accessed April 3, 2025. https://journals.acspublisher.com/index.php/jbs/article/view/16742.