Influence of Advertising Appeals in Hotel Industry: Role of Emotional, Rational, Endorsement and Aesthetic Appeals . PUSA Journal of Hospitality and Applied Sciences, [S. l.], v. 11, n. 2, p. 56–64, 2025. DOI: 10.48165/pjhas.2025.11.2.7. Disponível em: https://journals.acspublisher.com/index.php/pjhas/article/view/23226. Acesso em: 22 dec. 2025.