[1]
Kumar Goyal, A. et al. 2025. EXPLORING MOTIVATIONAL FACTORS BEHIND ALCOHOL CONSUMPTION:  APPROACH TO TAILORED MARKETING. Palash: A Journal of Hospitality and Tourism Service Management. 1, 1 (Sep. 2025), 1–21. DOI:https://doi.org/10.48165/palash_IHMRanchi.2025.1.1.01.