Medical Tourism in India: Issues, Opportunities and Designing Strategies for Growth and Development

Authors

  • Suman Kumar Dawn Asst Professor, Centre for Management Studies, ]IS College of Engineering, Kalyani, Nadia
  • Swati Pal Asst Professor, Centre for Management Studies, ]IS College of Engineering, Kalyani, Nadia

Keywords:

Medical Tourism, SWOT, Yoga, Unani, Siddha, Ayurvedic, Naturopathy

Abstract

Medical tourism is becoming a popular option for tourists across the globe. It encompasses µrir:.:·· and predominantly biomedical procedures, combined with travel and tourism. The term n;!: ;·. tourism has been coined by travel agencies and the mass media to describe the rapidly grc.· ... :· practice of travelling across international borders to obtain hi-tech medical care. Various co 1, ·:: .. :'. like Thailand, Malaysia, India, etc are promoting medical tourism aggressively. The key comp2:.

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Published

2011-12-18

Issue

Vol. 5 No. 2 (2011): Gyan Management Journal, (Jul-Dec) 2011

Section

Articles

License

Copyright (c) 2022 Gyan Management Journal

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Dawn , S. K. ., & Pal, S. . (2011). Medical Tourism in India: Issues, Opportunities and Designing Strategies for Growth and Development . Gyan Management Journal, 5(2), 149-162. https://journals.acspublisher.com/index.php/gmj/article/view/727