Perception and Consumption of Processed and Packaged Dairy Products amongst Young Adults
DOI:
https://doi.org/10.48165/pjhas.2025.11.2.9Keywords:
Dairy products, consumer, perception, processed, packagedAbstract
Background: Dairy has long been a significant component of the Indian diet, providing crucial nutrients. Processed and packaged dairy goods contribute substantially to the increased consumption of such foods among consumers. Objective: To assess the frequency of consumption and perception of young adults for the processed and packaged dairy products. Methodology: Descriptive cross-sectional design was adopted where young adults (n=100) from Delhi NCR in age range of 18-26 years were assessed for consumption patterns and perception of dairy products namely lassi/chaach, plain dahi/yogurt, milk-based ice cream/kulfi/milk lolly, flavored yogurt/ flavored dahi). The data was collected utilizing a self-structured questionnaire, encompassing questions of sociodemographic details, frequency of consumption, and perception regarding health beliefs. Data was analysed by descriptive statistics. Results: Majority (73%) of the subjects were pursuing graduation and had budget of Rs 5000/- for additional expenses. For frequency of consumption 41% of subjects consumed processed and packaged dairy products on daily basis. Majority (43% and 36% respectively) were found to be satisfied for consumption of lassi/chaach, plain yogurt/dahi and flavored yogurt/flavored. Taste and smell were found to be predominant factor for selection of dairy product. For factors that influence purchase decision and dairy product selection, χ² =146.67 (p<0.005). Majority perceived dairy products to be healthy. Conclusion: The research found that dairy products are widely consumed and are perceived to be beneficial for overall health.
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