Vol. 1 No. 1 (2025): PALASH: A Journal of Hospitality and Tourism Service Management (April–September 2025)

Research Articles

• EXPLORING MOTIVATIONAL FACTORS BEHIND ALCOHOL CONSUMPTION:  APPROACH TO TAILORED MARKETING

  Anil Kumar Goyal, Tahir Sufi, Hare Krishna Chaudhary (Author)

  1-21

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• The Impact of Personalized Guest Experiences on Customer Loyalty in the Hotels of Kolkata

  Anindita Bharadwaj, Gaurav Bathla (Author)

  22-35

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• EVALUATING KERALA’S COMMITMENT TO RESPONSIBLE  TOURISM: INSIGHTS FROM DOMESTIC TOURISTS

  Ankit Baral, Faslu Rahman, Sadanandam Ariyaputhiri (Author)

  36-63

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• Transforming Sustainable Tourism and Hospitality through Innovative Smart Practices

  Madhu Kumari, Suneel Kumar, Nisha Devi, Anil Kumar (Author)

  64-76

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• Transforming the Event Industry: The Role of AR, VR, and Emerging Technologies in Event Management

  Ajay Bisht, Pradeep Bhatt (Author)

  77-94

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• Robotic Technologies in Hospitality and Tourism: A PRISMA-Compliant Review on Guest Satisfaction Enhancement

  Ravi Kumar, Md Saifullah Khalid, Sanskriti Agarwal (Author)

  95-106

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